How AI is Shaping the Future of School Marketing

February 9, 2023by bisnimda

chatbots in education marketing

Eman Elbehiry, an English instructor at Egypt’s Zewail City of Science, Technology, and Innovation, thinks it will be possible to integrate chatbot tutoring into undergraduate education through flipped learning. Based on the assessment and combined with their curriculum, the bots can find better and easier learning routes. Students can have personalized lessons, work on their weaknesses and improve their academic performance.

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A chatbot is an AI-powered software designed to simulate human-like conversation with users through text or voice messages. Chatbots are widely used by businesses to automate customer service, lead generation, sales, and other processes. Chatbots are now an expected, often embraced part of the user experience. Especially in higher ed, where big decisions tend to inspire lots of questions, a 24/7 responsive service is a huge win.

The Impact of Artificial Intelligence on Higher Education Marketing

Chatbots can provide academic support to students, such as answering questions on coursework, providing resources for research and study, and offering feedback on assignments. Chatbots can also assist with scheduling tutoring sessions or connecting students with academic advisors. With the right blend of technology and human touch, we can create an enriching learning environment that fosters intellectual growth and prepares students for the challenges of an ever-evolving world. At the heart of this transition are AI chatbots—advanced large language models designed for engaging in online chat conversations through text or text-to-speech, thereby fostering interactive and intuitive learning experiences. Only four chatbots (11.11%) used a user-driven style where the user was in control of the conversation. A user-driven interaction was mainly utilized for chatbots teaching a foreign language.

chatbots in education marketing

You open your favorite website and suddenly there’s a pop-up at the bottom-left corner on the right side of your system. The current adoption rate of chatbots in businesses varies by industry and location. According to a survey by Relay, 58% of B2B companies and 42% of B2C companies actively use chatbots. This suggests that engagement, not conversation, is your website’s most effective tool for lead generation. Fortunately, options for creating this engagement are developing quickly. And whether you use them separately, or to complement one another, they are here to stay as part of an effective website experience for your visitors.

Peer agents

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat. Sex education is taught in public schools on topics ranging from abstinence and reproduction to sexual orientation and sexually transmitted diseases. They built an AI-powered chatbot on Engati’s platform and used it to reach students and get the word out about the campaign. They are more efficient, offer convenience, can be integrated with existing databases and legacy systems and improve the actual learning process.

  • They can parse language quickly and accurately to keep up with conversations.
  • For example, the best application can be leveraging the bots on the institution’s official website and Facebook page.
  • AI has revolutionized the way higher education institutions approach marketing by enabling them to personalize their campaigns, make data-driven decisions, and improve the overall student experience.
  • And the longer the conversation, the more likely it is that your visitor will be open to further contact.
  • This allows students to work at their own pace and receive instruction that is tailored to their individual needs.
  • Testing can involve manual and user testing, in which students and faculty provide feedback on their experience with the chatbot.

88% of shoppers say they expect websites to have interactive self-service features, while 75% say they’re more likely to buy from brands that personalize the shopping experience. Creating an interactive website has plenty of measurable benefits, from dwell time to bounce rate to click-through rates. Personalized marketing across multiple touchpoints often increases ROI by 200%. It also enables universities to build an authentic link with their audience through a brand personality that inspires engagement. When Drift famously coined the term years ago it had a definite ring to it–a pairing of the impersonal with the individualized to create a new kind of online interaction. The true genius, however, wasn’t the creation of Drift’s signature chatbot, but the realization that the best way to get visitors to interact with your higher ed website was for your website to interact with them.

The Benefits of Using Chatbots in Education

Not only can chatbots support your customer service needs, but they can also augment your digital marketing strategy when used appropriately. A chatbot is software used to replicate a natural conversation between a digital platform and the user. They are used to assist brands with their digital marketing and customer support initiatives. Chatbots (also known as messenger bots) work by analyzing and recognizing keywords and phrases entered into a support chat to deliver useful content or help articles. AI conversational tools or chatbots in education are built to refurbish interaction and collaboration between students and their teachers.

The chatbot used pattern matching to emulate a psychotherapist conversing with a human patient. It used Artificial Intelligence Markup Language (AIML) to identify an accurate response to user input using knowledge records (AbuShawar and Atwell, 2015). Technology and education chatbots enabled the students to get everything within a few seconds. The world and its information are at their fingertips, and demand for the same is evolving rapidly. Thus, the educational sector and institutions need to keep up and speed up their student communication process to draw the fast-paced generation’s attention.

Tips for Proper Chatbot Use

This aspect of AI-led education presents a potentially impactful solution to a pressing societal issue. Such a shift could trigger tectonic changes in the global education landscape. Students from disparate socioeconomic backgrounds could access a quality education previously beyond their reach.

  • The agility gives away an important advantage as changes, updates, and adjustments to campaigns and bots can be applied instantly and on the go.
  • Suddenly, it seems as though the robots are deciding if it’s the best choice for their child.
  • Morrow, whose background is in social justice advocacy, believes passionately that chatbots can improve outcomes for disadvantaged groups.
  • Using a combination of AI and human-implemented rules, this technology streamlines the real-time interactions between people and services, while offering new ways for a company to elegantly streamline the user engagement process.
  • As with any technology, AI chatbots come with advantages and challenges that must be carefully weighed.
  • This way, AI chatbots have played a vital role in bridging the engagement gap between teachers and students.

While it may feel a little scary to give Google’s AI the steering wheel, it will only show new combinations of the content you’re already providing on your school’s website. AI has also changed how families engage with your school’s ads on social media platforms. With the help of AI algorithms like those found on Meta (which owns Facebook and Instagram), AI can help target ads to specific audiences based on their demographics, interests, and behaviors. This level of personalization can make the ads more relevant and engaging, leading to higher click-through rates and conversions. So, how can your school’s online presence stand a chance when the bots scour the web looking for answers? Let’s take a look at how families are using AI to search and engage with your school and how you can ensure the correct and best information about your school is readily available.

How to Design Online Classes for Higher Engagement and Retention

The data points collected will be shared organically through the conversation and collected in a marketing automation or CRM tool. Conversational marketing allows for quicker engagement and encourages an increased pace through the customer journey. This creates an authentic experience between brand and consumer and often builds a stronger foundational relationship between the parties.

Can chatbots replace teachers?

Gates strongly believes that while AI chatbots will be helpful in the education department but it can never replace the work that students and teachers do in the classroom. AI tools will be created for schools in a way that even low-income schools can afford them.

Almost every other service site today has a bot to help visitors with the most basic questions and conversations. What’s interesting is that AI chatbots are slowly but surely making their way into the education industry. Enterprises largely used AI-based chatbots as an add-on to customer support.

Scale your business with chatbots today

It is also capable of accepting candidates’ resumes for further screening and it allows candidates to record and send an intro video. Moreover, it answers any questions that the candidate might have for the recruiters. Recruitbot was designed and built to make the recruiter’s lives easier by automating the pre-interview screening process.

chatbots in education marketing

Preparing the diverse content requires a great effort from chatbot developers, added Moussa. Whether it’s about the curriculum, teaching style, physical health, or most importantly bullying, they can discuss it with the bots without fearing their exposure to the other party. This can actually prove as a useful tool for the institutions to get an insight into the true sentiments of the students. Feedback is important for students but it is also the same for teachers, schools, and colleges. While students might not always feel brave to disclose their sentiments to counselors or provide honest feedback, they can do so on the bots. Chatbots can come in as a useful tool to provide students with round-the-clock support with their studies.

Democratizing Education

The most important step towards creating chatbots for marketing is to zero in on what you expect from them. Be specific whether your goal is customer acquisition, generating brand awareness, getting product insights, easing customer service woes or anything else. Your chatbot marketing strategy can be as complex or rudimentary as you’d like based on your industry, customer profile and budget. These seamless user experiences ensure that customers remember your brand for great customer service and that you get more engagement by keeping interactions interesting.

What is an example of an educational chatbot?

QuizBot is an educational chatbot that helps students learn and review course material through engaging quizzes. By sending questions on various subjects via messaging apps, QuizBot helps students retain information more effectively and prepare for exams in a fun and interactive way.

Big companies like H&M, Sephora, and eBay are already using chatbots to sell products so customers can purchase directly from the messaging app. Whether or not you realize it, you probably interact with a chatbot on a weekly, if not daily, basis. They’re far more conversational than standard automated responses, which allows for more enjoyable conversations than dialing through a series of numbers on a robocall.

chatbots in education marketing

The chatbot shows which Containers are available based on their location and the client’s nearest branch. Another concern of Hybrid.Chat in using such a solution was eliciting spontaneous responses to screening questions. Because candidates could simply Google the answers to questions when using Email for screening. Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow.

  • Now, you might be thinking, “why is the education industry racing to adopt AI chatbots?
  • Their favorite music is being streamed from distant servers, directly to their smart device.
  • Edtech bots can help students with their enrolment processes and further provide them with all the necessary information about their courses, modules, and faculties.
  • Most chatbot platforms have live preview functionality so you can test all of your flows before going live.
  • Some can be entertaining, like Cleverbot, which was built to respond to prompts like a human would in normal conversation.
  • One professor is the primary writer for CSUNny’s communication so that it’s as relatable as possible.

Among the tools are chatbots, which experts say will be a growing presence on and off campus, offering assistance across the student journey — from recruitment and admissions to onboarding and holistic student support. “A tremendous amount of information actually can be delivered through chatbots,” says Susan Morrow, vice president of product management at Salesforce Education Cloud. The good thing is that AI chatbots can efficiently perform those repetitive tasks.

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Chatbots in education are equipped to unburden them by automating and covering repetitive tasks. This way teachers can focus on providing quality education and tracking their student’s progress. Similar success was found by Georgia State University, one of the first institutions to use a chatbot with the stated goal of reducing summer melt by staying in contact with students when they were away from campus. Pounce, Georgia State’s chatbot, reduced summer melt by 22 percent and has continued to evolve since then.

chatbots in education marketing

Is chatbot a marketing tool?

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand.